"I think we can safely say she is emerging as the popular toy this year," said Sara Rosales, manager of public relations for Mattel Inc.īecause of last year's shortages, Mattel started shipping the dolls in July, rather than October of this year. The store has no Holiday Barbies on hand and no more names are being added to the waiting list for the doll, since managers are not sure whether they will receive enough dolls to meet demand, Cancel said. "And every year it's getting worse and really hard to handle." "It's been crazy," said Marta Cancel, Barbie manager at the FAO Schwarz store in Tampa's West Shore Plaza. "They were gone in 12 minutes," said Ray Coser, assistant store director in St. Toys "R" Us stores throughout the Tampa Bay area opened their doors Sunday morning to mobs of shoppers who had seen the newspaper advertisement selling the doll for $32.99. As the Christmas shopping season approaches, the 1996 Holiday Barbie in her gold trimmed, bejeweled dress is showing all the signs of being as scarce as her 1995 sister in green satin.
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